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"Time and time again, the Electronic Entertainment Expo has proved to be the epicenter of the video game world," said Mark Schindele, senior vice president of Target Corp. "Events like E3 allows us to collaborate with our publishing partners to highlight key titles as well as get a look at the best video game products for the future."
The Bullseye Lounge is sure to be a hit, especially since they'll provide snacks from Archer Farms, Target's own brand of dank-ass snacks (I think that's their tagline).
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