Friday, June 26, 2009

DJ Hero more mainstream than Guitar Hero?

Activision CEO Mike Griffith in an interview with GamesIndustry claims that the upcoming turntable music title DJ Hero is actually more of a mainstream game than its Guitar based predecessors.

"It's certainly hitting a more mainstream and expanded audience from Guitar Hero. I think it will build on what Guitar Hero has been able to do."

Griffith goes on to talk about how Guitar Hero has made its way into 15 million homes, but that number is small compared to the 300 million homes they want to reach.

"DJ Hero is going to be expansive to the franchise and be particularly exciting for Europe where that genre of music is arguably more important than it is elsewhere."

While it may be true that remixed, techno music is heavily favored in Europe, the DJ scene seems to be the antithesis of mainstream here in the US, at least if you aren't in a big city.

GamesIndustry via Joystiq

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