Friday, July 31, 2009

Apple still Blu-Ray-less, except Final Cut Studio



Blu-Ray is quickly becoming more accepted by general audiences as a true competitor for DVD. No it won't overturn the service anytime soon, but people are starting to take notice of the graphical advancements the format presents.

Despite being a leader in technical innovation, Apple still isn't jumping on the Blu-Ray bandwagon. However, it has been announced that Apple will allow Blu-Ray disc burning for projects created in the latest Final Cut Studio. Definitely a step in the right direction, but still not enough. How can people feel safe purchasing a wide Blu-Ray collection if they can't even use them on their computers or laptops?

Even Wal-Mart is advertising Blu-Ray players, despite their ads strictly going after that soccer mom demographic. You know, the ones who wear mom jeans and rent Disney Blu-Rays for their kids. Regardless, we need Blu-Ray players to become standard in a larger percentage of the PC and Mac marketplace, or else HD saturation might be a ways away.

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