Nintendo has no shortage of green when it comes to money. But in the environmentally safe kind of green department, the Big N is in a massive recession. Greenpeace's recently published Guide to Greener Electronics gave Nintendo the lowest score of all major electronics companies, a 0.8 out of 10. Greenpeace International official, Iza Kruszewska, spoke to Edge last December about Nintendo's poor attitude towards the environment. “We’re in continuous dialogue with all the companies we speak to,” she said, “apart from Nintendo. I’ve never been able to get an answer from them aside from a couple of marketing people in the UK who have been trying to forward the messages to global headquarters in Japan, but we get no response from Nintendo. The company has an incredibly poor standard of communication regarding this issue.”
Further quotes from the recent Guide to Greener Electronics issue hammer Kruszewska's sentiments home. “Nintendo remains in last place with a pitiful 0.8 points out of 10, scoring zero on all e-waste criteria,” said the report. “The company has banned phthalates and is monitoring use of antimony and beryllium, and although it is endeavouring to eliminate the use of PVC, it has not set a timeline for its phase out.”
Microsoft scored slightly better on the green scale, pulling in a 2.7 (falling from their last review) and Sony boosted its previous score to almost 5.5.
All three gaming companies have a ways to go before Mother Earth approves of their nerdy habits, but with the continued scrutiny of Greenpeace and awareness of the public, it's just a matter of time. In the meantime, I wouldn't be surprised to see Nintendo release a green (as in the color) console to stymie naysayers.
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